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Adrianis M. Morales-Vazquez
2024
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About
I'm Adrianis Morales-Vazquez, a professional communicator with an extensive digital marketing background. From executive communications to media buying, I've had the opportunity to work on world-class campaigns for professional sporting companies, global entertainment companies, national media outlets, and more! Learn more about me below!
Me
I'm a creative and passionate storyteller with a knack for finding the human element in every story.
Portfolio
Integrated
Communication Strategies
This overall strategy continues to evolve as progress evolves. As a supporting member of this team, I've assisted in the communication, internally and externally with employees, community stakeholders, and more!
This milestone anniversary included tactics such as hosting select media, blog content, social amplification, sustained content releases, exclusives for media outlets, and more that sustained business needs!
The 2021 Destination D23 Expo included a panel for the Star Wars: Galactic Starcuiser where new characters and offerings were announced. As a member of the coordinating team, I assisted in the development of the presentation and deployment of communications internally.
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Marketing
Campaign
Violet Defense & Nascar Partnership
As a Digital Marketing Specialist, I helped secure an exclusive partnership between Violet Defense and RFK Racing. This partnership was part of a larger marketing campaign that helped generate over $60 million in investor dollars in just 2 months.
Violet Defense is a company that uses UV disinfection to protect everyday spaces from harmful pathogens. Their technology has been proven effective at killing up to 99.9% of coronavirus, norovirus, MRSA, C. diff, Salmonella, and E. coli. Due to the nature of this industry, I took all necessary steps to make sure that my marketing campaigns were in compliance with FDA guidelines.
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Public Relations
Campaign
Disney Parks Earth Month
As a communications manager, I led the media and communications strategy for Walt Disney World in partnership with the larger Walt Disney Company strategy. This campaign led to nearly 200 media stories with close to 500 million readers.
The campaign was centered around 4 weeks worth of content and media events with a key story pitched to local, state and national media. This holistic plan covered both in birm and out of birm media with alternative tracks customized to fit audience groups and media forums. This included tech media outlets, theme park influencers, catering and event industry publications and more.The entirety of the campaign took a total of 5 months of planning and over 135 individuals engaged.
Portfolio
Over the course of my career, I have managed a variety of social accounts including Instagram accounts, LinkedIn, Facebook, and more. While managing these social accounts, I've also sourced opportunities for paid promotions that work in tandem with greater digital advertising efforts.
Social
Media
storytelling through
copywriting
Over the years, I've had many opportunities for storytelling through copywriting. Here, I've included some of my most meaningful.
Walt Disney World
Fidelity Real Estate
Growth Marketing Firm
White Coat Disenfecting
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Portfolio
Content
Creation
video content
Video content is one example of my experience in developing social content, as well as content utilized in traditional media outlets, as well as internal communications vehicles.
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